Assistant Sales Manager- Customer Analytics

Job Number: R10009449
Brand: Star
Job Type: Ad Sales
Location: Kolkata, West Bengal, India
Job Posting Date: September 11, 2019
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries. Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India. Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam). Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios. Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.

JOB DESCRIPTION

CONTEXT

  • This is a individual contributor role in the Sales Strategy team for the East branch. This position is part of the sales strategy function for the entire network of channel for Star with a specific focus to support the Sales team in the branch.

KEY RESPONSIBILITIES

  • PERFORMANCE MANAGEMENT:

Develop annual budget of all channels as part of branch targets. Reforecast the budget as required based on the performance and as per company's set goals

Monitor the channels in the cluster for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to achieve the sales target to the regional sales directors and branch head

Managing rewards and recognition activities within the branch

Create the narrative for the branch performance

  • MARKET CONNECT:

Regular interaction/ visits with key clients and agencies to independently assess network opportunities

Working closely with brand solutions team

Strong existing relationships in media agencies and understanding of media planning and buying

Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, and facilitate 'why buy?', propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities

Understanding buying behavior across different categories & key clients

  • COMPETITION SPENDS MONITORING:

Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre.

Identify and highlight opportunities to region heads and branch head

  • BRANCH OUTREACH

Training sessions on understanding BARC/ TV data

Training sessions on category buying & client behaviors

Training sessions on genre/channel performance, market share understanding

  • BI & OTHER QUALI/ QUANTI REPORTS

Generating relevant reports proactively using BI and other tools like Elite Panel, TGI, etc.as made available for use

PERFORMANCE MEASURES

  • Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels in the branch
  • Presentation of the review in the formats required by the branch head
  • Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy
  • Identifying and highlighting opportunities to channel heads and region heads in the branch
  • Brand solutions targets

QUALIFICATION

  • Minimum Qualification : MBA (Premier/ Tier 1 management institute) or equivalent
  • With at least 7-10 years of post-qualification experience
  • Background in media agency/ media planning; consulting

KNOWLEDGE AND SKILLS

  • Strong Quantitative and analytical ability
  • BARC, , BI/BO tools

PERSONAL ATTRIBUTES

  • Excellent quantitative aptitude
  • Strong Interpersonal skills
  • Clarity of thought & ability to think things through
  • Excellent communication and presentation skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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