Senior Executive-Premium - Brand & Acquisition & Retention

Job Number: R10008167
Brand: Hot Star
Job Type: Marketing
Location: Mumbai, Maharashtra, India
Job Posting Date: April 16, 2019
Hot Star logo
Apply Now Current Employees and Freelancers/Contractors Apply Here*

OVERVIEW OF THE COMPANY

Hot Star

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more. (Yeah, that was just for impact.) Feeling gutsy? Join us. :)

JOB DESCRIPTION

Your key responsibilities
• Distilling the business priorities into specific objectives and creating campaigns as per those objectives.
• Building best practices in email marketing with respect to databases, permissions and campaign planning.
• Working with Data Sciences, Product, Technology and Communications teams to establish an automated communication program.
• Implementing & executing Email campaigns on a daily basis.
• Testing Emails across platforms. Setting up the right practices around this and working with Product and design to ensure best customer experience.
• Dive deep into campaign performance data to identify opportunities for improvement.
• Develop strong hypothesis, conduct A/B analytics and make data based recommendations.

What to bring
• Experience of working and executing campaigns on platforms like Cheetah, Mailchimp etc
• Prior experience of at least 1 year in Email marketing is a must
• Detail-oriented, strategic and analytical approach
• Strong knowledge of digital ecosystem, current local trends in media consumption, marketing opportunities

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Apply Now Current Employees and Freelancers/Contractors Apply Here*

Back to Search Results
New Job Search

 

*Current Employees and Freelancers/Contractors: Do not create an account or apply from the 21CFCareers site. You must apply via the “Career” application on the internal Workday portal (link below) using your username and password. Note: Current freelancers/contractors must also apply on the internal Workday portal with your username and password.

We use first- and third-party cookies to improve our services, personalize your advertising and remember your website preferences. If you continue to browse, you accept the use of cookies on our site. For more information (e.g., How to disable cookies), please see our cookie policy.