Marketing Lead Tamil

Job Number: R10006165
Brand: Star
Job Type: Marketing
Location: Mumbai, Maharashtra, India
Job Posting Date: July 16, 2019
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries. Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India. Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam). Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios. Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Driving viewership (awareness, intention to watch) for Star Sports Tamil through disruptive and innovative communication strategy and marketing plans. This involves:
    • Developing actionable insights into effective product, media and communication plans
    • Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment
    • Developing breakthrough campaigns maximizing the brand awareness for Sports and Building the regional brand
    • Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios
    • Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team
    • Collaboration with Sports federations and Government bodies
  • Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties.
  • Playing a pivotal role in the regional leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans for regional growth of Star Sports

QUALIFICATION

  • Full Knowledge of Tamil language is a must
  • Understanding of the Tamil speaking region and its demographics
  • Someone who has built a category and constantly strengthened its position, especially in South region
  • 5+ yrs min & relevant brand marketing experience
  • Experience in media industry is an added advantage

KNOWLEDGE AND SKILLS

  • Exposure to planning and strategy for on-air & off-air promotion; running digital campaigns and conducting events
  • Experience in managing an end-to-end TVC creation and delivering campaign creatives
  • Excellent communication & presentation skills
  • Proficiency in managing partner relations (internal & external teams and agencies)
  • Experience in managing a team

PERSONAL ATTRIBUTES

  • Avid sports enthusiast

PERFORMANCE MEASURES

  • Brand awareness for Star Sports Tamil
  • TVR for the properties
  • Unaided Awareness % for each of the properties
  • Monetization achieved in comparison to Goals set

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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