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Senior Manager/Manager-Channel Marketing Research

Job Number: R10001392
Brand: Star
Job Type: Marketing
Location: Kolkata, West Bengal, India
Job Posting Date: May 16, 2018
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OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

JOB DESCRIPTION

CONTEXT & ROLE

Analyzing channel performance and providing inputs based on consumer understanding on the following:

  • Studying trends, markets, and specific TG’s of shows both on STAR Jalsha and competition.
  • Analyzing viewership trends and planning actionable inputs across programming and promotion
  • Regular report on show health, character strength, awareness levels to aid marketing and programming team

KEY RESPONSIBILITIES

  • FPC Planning
    • Planning Monthly and Annual FPC
    • Promotional priority planning
    • Planning Launch of shows and hence impact on Repeats and Transitions of FPC
    • Planning- Scheduling based on Ratings objectives for Movies and Impact Events
    • Strategy-Breaks planning/ Strategy for fiction / nonfiction content
    • Strategy - Estimations of Competition ratings and Impact on weekly Schedule
    • Strategy-Day-part, Time slots analysis, Duplication, Weekends planning, viewer migration
    • Implementation of the FPC coordinating with Content Team, Marketing, Operations
  • Quantitative
    • BARC Analysis - Existing Shows/ New Shows
    • Competitive Tracking of weekly  trends on BARC data
    • BARC – Profile, Markets, Genre, Share probes
    • Knowledge of BARC is a plus
  • Assisting in strategy formulation and preparing business presentations

QUALIFICATION

  • MBA with 6-8 yrs. of experience in media research /  business analytics roles

KNOWLEDGE AND SKILLS

  • Ability to analyse significant data and derive insights on a real time basis
  • Ability to understand and crunch BARC numbers for content and FPC planning preferred
  • Consumer insights and Research methodology knowledge preferable, but not a must
  • Understanding and working knowledge of Bengali preferred

PERSONAL ATTRIBUTES

  • Bias for action, ability to multi-task and work under pressure
  • Team skills – ability to collaborate with multiple stakeholders
  • Good communication skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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